AI: VIRTUOSO
University Project – Branding & Exhibition Design
AI: VIRTUOSO was a conceptual exhibition exploring the role and future of artificial intelligence within the music industry. The project included the development of a cohesive brand identity, promotional materials tailored for the exhibition space, as well as ephemera and wayfinding elements.
The logo design cleverly uses negative space to form the letter “A,” nestled between the “i” and a pair of headphones — visually representing the fusion of AI and music.
Promotion and Wayfinding
Below you can find an example of a promotional display for the exhibition, as well as an example of animated wayfinding that would be installed throughout the proposed exhibition venue, Soho Revue Gallery.
