XCEL Performance Coaching

Client Project – Branding & Asset Creation

Since their launch in 2021, I’ve worked closely with XCEL to shape and evolve their brand identity. As their sole designer, I’ve developed a wide range of creative assets — from logos for their training programmes to dynamic social media visuals promoting football coaching events.

In 2023, I led a full rebrand to better reflect XCEL’s growing audience and ambition. The updated visual identity brought greater energy and cohesion to the brand, helping to elevate its presence both online and within the local football community.